Are you ready to take your Etsy sales to the next level? Product research is key to success on the platform, but it can be overwhelming to know where to start. In this blog post, I’ll share some of the best tips and strategies for uncovering top-selling products and optimizing your listings for maximum visibility and sales.
Whether you’re just starting out on Etsy or looking to take your business to the next level, this article will give you the tools and insights you need to succeed. So, get ready to boost your sales and grow your business like never before. Let’s dive in!
Keyword Research: The Foundation of Product Research on Etsy
Keyword research is the foundation of product research on Etsy. By understanding what people are searching for, you can create product listings that are optimized to attract those customers. This leads to more visibility, higher search rankings, and ultimately, more sales. Below I will show you various techniques and tools, both free and paid, to conduct keyword research on Etsy.
One of the most popular and widely used free keyword research tools is the built-in search bar on Etsy. By typing in a word or phrase, you will see a list of suggested keywords that other users have used. This can give you an idea of what people are searching for and what keywords are popular in your niche. Additionally, you can use the auto-suggest feature that appears when you start typing into the search bar, it will show you different keywords you could be using to optimize your listing.
Another free technique for keyword research is the use of Google’s Keyword Planner. This tool can be found within the Google Ads platform and can provide you with valuable insights into what people are searching for on Etsy. By using the Keyword Planner, you can identify keywords and phrases that are relevant to your products and optimize your listings for those terms.
While free techniques and tools can provide valuable information, paid tools like EverBee do take keyword research to the next level. This tool provides you with detailed data and analytics, including search volume, competition, and potential profitability of specific keywords. With this information, you can make more informed decisions when it comes to choosing products to sell and optimizing your listings.
You can check out my full EverBee tutorial here.
When researching keywords on Etsy, it is vital to take into account the search volume, competition, and potential earnings related to them. A high search volume suggests that many individuals are searching for a specific keyword or phrase. Low competition implies fewer sellers using that keyword, providing an advantage for you. And high potential profitability indicates a large demand for items associated with that keyword, increasing the likelihood of selling well. Additionally, it is crucial to consider the relevance of the keywords to your products and to use more specific long-tail keywords that are more likely to be used by buyers looking for a specific item. By considering all of these elements, it can help increase your product visibility to potential buyers and improve the chances of selling well.
How to Find the Best-Selling Products
When researching products on Etsy, one of the primary goals is to discover which ones are currently in high demand. Here are some strategies and suggestions that can assist you in achieving this aim.
Utilizing Etsy’s search filters: Etsy offers various search filters that can assist you in narrowing your search and identifying the most popular products. For instance, you can filter your search by category, price range, location, and more. Additionally, you can sort your search results by relevance, newest, and price. By using these filters, you can quickly pinpoint products that are highly sought after by buyers and align with your niche.
Examining customer reviews: Customer reviews can offer valuable insights into what products are selling well and why. By analyzing the reviews of popular products, you can identify patterns and trends in customer feedback. This can assist you in understanding what features and benefits are of the most significance to buyers and provide inspiration for new product ideas.
Keeping an eye on trends: Monitoring current trends in the Etsy market can help you identify products that are selling well and align with the latest fashion, design, and cultural trends. One method of tracking trends is to utilize Google Trends to see the volume of searches for specific keywords over time and identify which products are on the rise. In addition, tools such as TrendHunter, Pinterest trends, and social media trends can be used to gain insight into emerging trends.
Analyzing top-selling shops: Another strategy is to take a look at top-selling shops on Etsy and assess their products. This can give you an idea of what types of products are selling well and what strategies successful sellers are using. You can locate top-selling shops by searching for them on Etsy or on other platforms such as Instagram, Pinterest, and so on.
Studying your competition: It’s also important to keep a close watch on your competition and see what strategies and products are working for them. By researching their products, pricing, branding, and marketing strategies, you can understand what’s selling well and which products are growing in popularity in your niche.
By incorporating these strategies into your product research process, you can gain a greater understanding of what products are currently selling well on Etsy and how to create products that will attract buyers.
Maximizing Your Product Research on Etsy: Advanced Techniques
While the basics of product research, such as understanding your competition, are crucial for all sellers, advanced techniques can take your research to the next level.
One advanced technique is as already mentioned to use Google Trends to track the popularity of specific keywords over time. This can give you insight into what products are currently gaining popularity and which ones may be losing steam. By tracking the volume of searches for certain keywords, you can identify trends and get an idea of what products are likely to be in demand in the future. Additionally, Google Trends can help you find new product ideas by uncovering emerging trends and patterns in consumer behavior.
Another advanced technique is to use Amazon Bestseller Lists and Alibaba to research the popularity of specific products. Amazon’s Bestseller Lists are a great resource for identifying which products are currently selling well on the largest e-commerce platform. You can use this information to find similar products that might be in demand on Etsy or to identify potential gaps in the market. On the other hand, Alibaba is a great resource for researching products that are popular in Asia, which might not yet be available on Amazon or Etsy. By taking a look at what’s selling well on these platforms, you can get a sense of which products are gaining popularity around the world and which ones might be a good fit for your Etsy shop.
Another advanced strategy is using different tools and resources like EcomHunt or EverBee. that provide insights into sales data, pricing strategies, and product trends on Etsy. These tools allow you to see what products are currently selling well, identify trends in your niche, and gain a better understanding of your competition. These tools also help you in understanding the pricing strategy of your competitors, the popularity of certain keywords, and many other data that can help you make more informed decisions about which products to sell and how to price them.
In addition to these techniques, you can also conduct customer research by surveying your target audience. This can help you identify the specific needs and preferences of your customers, which can inform your product selection and marketing strategy. Additionally, you can conduct market research, by analyzing data on consumer spending, population demographics, and other key indicators to identify potential opportunities for your business.
To summarize, thorough product research is vital for success on Etsy. It involves understanding the importance of search volume, competition, profitability, and relevancy of keywords and using long-tail keywords to make sure your products are visible and appealing to potential buyers. By utilizing tools like Etsy’s search filters, customer reviews, Google Trends, Amazon bestseller lists, and Alibaba and studying your competition, you can identify popular and in-demand products and make informed decisions on what to sell and how to market them. Regularly monitoring your competition and market changes will help you adjust your strategy accordingly.
Looking for an Etsy niche? Check out my in-depth niche research post. What are your views about Etsy product research? Share your thoughts in the comment section and see you soon.
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This article includes some affiliate links, which means that I may receive a small commission if you click on them and make a purchase. There is no additional cost to you for clicking on these links. I hope that the information in this article is helpful to you!