Hey there! Are you someone who loves graphic design or illustration? If so, you might be interested in selling SVGs on Etsy and turning your hobby into a profitable business! SVGs are digital files that can be used for crafting, graphic design, and more. With the right strategies and unique designs, you can earn a decent income by selling your SVGs. In this blog post, I’ll show you some tips and tricks to help you make money selling SVGs on Etsy. Whether you’re an experienced seller or just starting out, this guide will help you create successful products and maximize your earnings. Let’s dive in!
What are SVGs and Why Sell Them?
SVG stands for Scalable Vector Graphics, which are digital files that can be used for a variety of design purposes. They’re made up of mathematical formulas and can be scaled up or down without losing quality, making them perfect for use in everything from logos to web graphics to crafting projects.
There are several reasons why selling SVGs on Etsy can be a profitable business. For one, the market for SVGs is constantly growing, as more people turn to crafting and digital design as hobbies and professions. Additionally, because SVGs are digital files, they’re easy to create, store, and sell, making them a convenient option for both sellers and buyers.
Another benefit is that selling SVGs on Etsy presents a great opportunity to connect with a vast and varied customer base. Etsy is home to millions of active buyers worldwide, many of whom are constantly on the lookout for distinctive and innovative digital products such as SVGs. By developing top-quality designs that cater to specific niches or audiences, you can capture the attention of buyers who are seeking precisely what you’re offering.
Moreover, these products offer several advantages, including low initial investment. Unlike physical products, SVGs don’t require any raw materials, manufacturing, or shipping expenses. All you need is a computer, graphic design software, and some time to create your designs. This makes it easy for anyone with a flair for design to establish a side business or even a full-time enterprise.
How to Create High-Quality SVGs
There are two main ways to create top-notch SVGs for your customers: Create them by yourself or outsource the work.
Let’s dive into both of these options and see which one is more beneficial for your business.
Create them yourself: If you have a knack for design, you can create SVGs yourself using various tools. Some popular graphic design software that you can use to create SVGs are Adobe Illustrator, Inkscape, and CorelDRAW. You can also use online design tools like Canva, Crello, or PicMonkey, which have pre-made templates that you can customize to create SVGs. When creating SVGs, it’s important to ensure that your design is clean and easy to read and that all elements are vector-based so that they can be scaled without losing quality.
Choose the Right SVG Niches
Choosing the right SVG niches is essential to the success of your Etsy shop. It’s important to identify the niches that have high demand and are profitable.
Here are some tips to help you choose the right SVG niches.
Research your target market.
Before creating any SVG designs, it’s important to research your target market. What are their interests, hobbies, and passions? What type of designs are they looking for? Conducting market research will help you identify gaps in the market and create designs that cater to your customers’ needs.
Look for trending topics.
Keep an eye on trending topics and popular themes to stay up-to-date with the latest trends. For instance, designs related to holidays, seasons, or current events can be great sellers. You can also tap into niche markets, such as designs for pet owners, gamers, or fitness enthusiasts.
Consider your skills and interests.
Creating SVG designs for niches that align with your skills and interests can be a great way to stay motivated and produce high-quality designs.
Here are some hot examples of SVG niches that you can consider
Seasonal Niches – Designs related to holidays, seasons, or special events can be great sellers. For example, Christmas-themed designs, such as Christmas trees, ornaments, and reindeers, are in high demand during the holiday season. Similarly, designs related to summer activities like beach, camping, and BBQ are popular during the summer season. Seasonal niches are great for creating designs that are timely and relevant.
Evergreen Niches – Evergreen niches are niches that have a steady demand throughout the year. These niches are not seasonal and are always in demand. Some examples of evergreen niches include designs related to pets, inspirational quotes, and family-related designs. These niches have a broad appeal and can attract a wide range of customers.
Niche Markets – Niche markets are small, specialized markets that cater to a specific group of customers. These markets have a high level of interest and passion, which makes them great for creating unique and targeted designs. Examples of niche markets include designs for knitters, quilters, and gamers. Niche markets require research to understand the specific needs and interests of the target audience.
Pricing and Promoting Your SVGs
Pricing and promoting your SVGs on Etsy is a crucial part of establishing a successful business. Here are some tips on how to price and promote your SVGs on Etsy.
When it comes to pricing first you have to consider the complexity of the design. The complexity of the design is one of the main factors that affect the pricing of your SVGs. Designs that require more time and effort to create should be priced higher than simpler designs.
Another pricing factor is to check the competition. Research your competition and see how they are pricing their designs. You can price your designs competitively or offer them at a lower price to attract customers.
Finally, offer bundles and discounts. Offering bundles or discounts can be a great way to attract customers and increase sales. You can offer discounts on multiple purchases or bundle related designs together at a lower price.
But what about promoting your SVGs?
The first and easiest choice would be Etsy Ads. The main advantage is that you deal with everything inside the platform, increase your visibility, and perform targeted advertising or budget control. Some disadvantages are cost and competition.
Etsy Ads can be costly, especially if you don’t set a budget or don’t monitor your ad performance regularly. This can be a disadvantage for small businesses or those on a tight budget.
Your ads will also compete with other sellers’ ads for placement on the search results page.
A different approach would be to utilize Pinterest or Instagram Ads. Here you can reach a wider potential customer base, especially on Pinterest where over 50% of users are in “buy mode”.
You can check my in-depth guide about Pinterest Marketing on Etsy.
How Much Money Can You Make Selling SVGs on Etsy
It may come as a surprise, but it’s possible to earn a six-figure income annually by running an SVG store exclusively on Etsy. Through my research utilizing EverBee, my preferred Etsy Research Tool, I discovered these findings. Isn’t it remarkable?
Out of these four examples, I would advise against using the second one due to its utilization of copyrighted topics. It could result in legal issues and lead to the closure of your shop. It’s essential to avoid copyright infringement at all costs when selling on Etsy.
Here is also a final statistic on what the average sales and price look like.
As you can see the amount of money you can make selling SVGs on Etsy is up to you. With dedication and hard work, you can build a successful side hustle only by selling these type of products.
In conclusion, selling SVGs on Etsy can be a lucrative business opportunity, especially when using the right tools and strategies. By leveraging keyword research tools like EverBee, you can find top-notch ideas and focus on creating high-quality designs. The profit opportunity has no limit! Let me know what do you think about these digital products. Are you planning to sell SVGs or already selling them? Drop me a comment.
Affiliate Link Disclosure
This article includes some affiliate links, which means that I may receive a small commission if you click on them and make a purchase. There is no additional cost to you for clicking on these links. I hope that the information in this article is helpful to you!