Make Money Selling Budgeting Templates on Etsy

Greetings squad! Are you trying to find a flexible side hustle that you can handle from the comfort of your home? In this case, you might think about selling budgeting templates online. Budgeting templates are super popular these days, and many people are eager to acquire them to help them manage their finances better. In this article, I’ll show you the steps you need to consider in order to start selling budgeting templates for profit, along with some tricks and tips to make sure your templates are top-notch. So, let’s dive in and see how you can turn your budgeting skills into a successful online business!

What are Budgeting Templates?

Budgeting templates are pre-made spreadsheets that help people organize their finances and track their expenses. These templates usually include categories such as income, expenses, savings, debt, and other financial metrics. They can be customized to fit the specific needs of your customers. Budgeting templates can be used for lots of things, such as personal budgeting, tracking business expenses, or financial goals planning, for example buying a house or saving for retirement. They can be created using a variety of software programs, but usually are created in Microsoft Excel or Google Sheets, and are often sold online as digital products that customers can download and use on their own devices.

Pro tip: For starters, I recommend creating budgeting templates in Google Sheets, since it is FREE, very easy to access and most of the world’s internet users have access to a Google account. In comparison, Microsoft Excel needs a license and some users may use an older version, which can lead sometimes to errors (for example if you use specific formulas). Other tools like Airtable are not that popular, so you may have issues finding customers.

Once you have created multiple google sheets budgeting templates, you can switch to other platforms in order to maximize your exposure.

How Much Money do Etsy Templates Sellers?

I guess you won’t believe me, but there are indeed lots of sellers that have managed to create six-figure shops only with budgeting templates.

To prove this to you, I used my number one secret weapon, the EverBee Etsy Research Tool.

First, let us have a look at some products that sold templates for 10k+

Monthly Budget Template
Monthly Budget Template, 13k+ Revenue, almost 689 Mo. Sales
Budget Planner For Google Sheets
Google Sheets Budget Planner, 5k+ revenue, 1117 Mo. Sales

As you can see, some templates sell like hotcakes. According to the EverBee data average Mo. Sales for budgeting templates are around 200. But since there are a lot of new products with zero sales, I assure you that established shops and older listings can achieve higher sales numbers per month.

Product Analysis For Budgeting Templates

Now, let’s check some shops that make six figures with these products.

Over 9k sales in 3 years and an average price of 20$ per sale, do the math
Over 22k Sales in ONE YEAR

As you can see these shops sell like crazy. Both of them made six figures so far. This shows us that budgeting templates are currently trending hot on Etsy.

Tips to Create High-Quality Templates that Sell

First, you should consider a clear and organized structure. A professional budgeting template should be easy to understand and use. Start by outlining the key sections and categories that you want to include, such as income, expenses, savings, and debt.

Use a professional design. Your template should look polished and professional. Use a clean and modern design that is easy to read and understand. Avoid clutter and use a consistent color scheme throughout the template.

Add helpful instructions. Make sure your template includes clear and detailed instructions on how to use it. This can include tips on how to track expenses, how to create a budget, or how to set financial goals. You can include your instructions inside your template, for example as a new sheet, or create a separate documentation.

Customize the template. Consider adding customization options to your template, such as the ability to add unique categories or track specific expenses. This can help your template stand out and appeal to a wider range of buyers. Also, do not forget to explain in detail how the customization should occur. Keep it simple, buyers will get very frustrated if the customization process does not work properly.

Offer different formats. Consider offering your template in multiple formats, such as Excel, Google Sheets, and PDF. This can make it easier for buyers to use your template in their preferred software.

Provide support. Be sure to offer support to buyers who purchase your template. This can include answering questions, providing assistance with customization, and offering guidance on how to use the template effectively.

Strategies for Pricing your Budgeting Templates for Higher Profits

These are some strategies you can use to price your budgeting templates for higher profits on Etsy.

Firstly, it’s important to research your competition and see what other sellers are charging for similar budgeting templates. This will give you an idea of what the market is willing to pay.

You should also consider your costs, including the time and resources you put into creating your templates, as well as any software licenses, design outsourcing costs, and fees associated with selling on Etsy.

In addition, you should think about your target market and what your potential customers are willing to pay for your templates. If your templates offer unique features or benefits, you may be able to charge more.

Another strategy is to bundle your products and offer a discount for purchasing multiple templates. This can encourage customers to buy more and increase your overall revenue.

Finally, it’s important to monitor your sales and adjust your prices over time. If you’re consistently selling out of your templates, you may want to consider raising your prices to maximize your profits.

How to Optimize your Product Listings to Increase Sales

Optimizing your product listings is crucial to increase sales on Etsy, especially when selling budgeting templates. To optimize your product listings for higher sales, you should use clear and concise product titles that accurately describe your templates, including relevant keywords to appear in search results.

Your product descriptions should provide detailed information about your templates, highlighting their unique features and benefits, using bullet points to break up information and make it easy to read.

Also, use high-quality images that showcase your templates and give customers a clear idea of what they’re purchasing, considering including multiple images from different angles or of different features.

It is important to provide excellent customer service, respond promptly and professionally to customer inquiries and concerns, and encourage customers to leave reviews to build trust and credibility.

Finally, research your competition and price your templates accordingly, considering offering discounts or promotions to entice customers to make a purchase.

By implementing these strategies, you can optimize your product listings and increase sales for your budgeting templates on Etsy.

Advantages and Disadvantages of Selling Budgeting Templates on Etsy

Advantages of selling budgeting templates on Etsy

  1. Wide customer reach – Etsy is a popular online marketplace that attracts millions of buyers from around the world, giving sellers a wide customer base and the potential for increased sales.
  2. Low start-up costs – Selling on Etsy requires minimal start-up costs, making it an affordable option for small businesses and individuals looking to sell budgeting templates without significant investment.
  3. Ease of use – Etsy’s user-friendly platform makes it easy to set up a shop and start selling budgeting templates quickly and easily.

Disadvantages of selling budgeting templates on Etsy

  1. High competition – Due to the popularity of Etsy, there is significant competition in the budgeting template market, making it difficult for sellers to stand out and attract customers.
  2. Platform fees – Etsy charges fees for listing products, selling products, and payment processing, which can eat into a seller’s profits.
  3. Limited control over the shopping experience – Etsy provides limited control over the shopping experience, including the design and functionality of the shop, which can be a disadvantage for sellers who want more flexibility and customization.


To summarize, budgeting templates are selling like hotcakes and represent still a relatively new market on Etsy, so there is still plenty of space to jump in. As we already saw in this article, there are plenty of successful Etsy shops out there that make a killing with these products, some shops selling them exclusively. If you are passionate about finances or a spreadsheets geek, you may consider creating these products by yourself. Alternatively, you can always outsource a part of the work, like the design, on platforms like Fiverr. This said I hope this article opened your eyes to a new opportunity and if you decide to sell these products I wish you all the best and happy selling. Hear from me again soon!

Affiliate Link Disclosure

This article includes some affiliate links, which means that I may receive a small commission if you click on them and make a purchase. There is no additional cost to you for clicking on these links. I hope that the information in this article is helpful to you!

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