You are an Etsy shop owner and struggling to get some traffic to your website? Ever heard of Pinterest? It is like the Google of visuals and ideas.
In this article, I’ll show you how to harness the power of Pinterest to drive traffic and sales to your Etsy shop. I’ll cover everything from setting up your Pinterest account to creating eye-catching pins, and more. So, let’s get started and take your Etsy shop to new heights!
Why Pinterest?
There are several reasons why using Pinterest for Etsy marketing can be beneficial.
Pinterest’s visual nature makes it an ideal platform to showcase products and increase brand awareness. Users can easily discover new products through images and videos, expanding the potential reach of your products.
Pinterest is a powerful search engine that can help you drive targeted traffic to your Etsy shop. By creating boards and pins that are optimized for specific keywords, you can increase the visibility of your products and attract potential customers who are actively searching for products like yours.
Pinterest allows you to create shoppable pins that link directly to your Etsy shop, making it easy for users to purchase your products, which can boost conversion rates and drive sales.
Pinterest has a large, engaged user base that is more likely to purchase products compared to other social media platforms. By actively marketing your Etsy shop on Pinterest, you can tap into this audience and reach potential customers who are more likely to buy from you.
Starting Your Pinterest Account
When you first start on Pinterest, sign up for a business account. To access all of Pinterest’s business features, you’ll need to create a business account. This will give you access to analytics, promoted pins, and other tools that can help you grow your following and drive traffic to your Etsy shop.
Optimize Your Profile
So your business account is ready, now what next?
Include a header with your business name. Add relevant keywords to your profile. Also, upload a photo of yourself, rather than your logo or a photo of your dog.
Basically, your profile should include your business name, a brief description of what you do, and a link to your website or shop.
Create Your Boards
Creating Pinterest boards for an Etsy shop can be a great way to showcase your products and attract new customers. One idea is to create boards for specific products or product categories, such as handmade jewelry or vintage home decor.
Another idea is to create boards for seasonal or holiday-themed products, such as Valentine’s Day gifts or Easter decorations. You could also create boards for different styles or aesthetics, such as rustic chic or bohemian, or for different types of customers, such as gifts for her or gifts for him. Another idea is to create boards featuring customer-generated content, such as customer photos or customer reviews, or featuring your own original content, such as DIY ideas or behind the scenes.
Another idea is to create boards that inspire your customer with curated content, such as wedding inspiration or interior design ideas, or that showcase your collaborations with other brands, influencers, or events.
Additionally, create boards that show your products in use or in different settings, such as outfit inspiration or table settings. Finally, optimize your boards and pins with keywords and hashtags to make them easy to find for potential customers.
How many boards should I create?
A good range for the number of Pinterest boards for an Etsy shop would be between 5 to 15. This allows for enough boards to showcase different aspects of your brand and products while still being manageable to maintain and update.
Create Your Pins
Pinterest is a powerful visual search engine that is why you have to create visually appealing and high-quality pins that are optimized for the platform. Only with high appreciated Pins you can attract new customers in your Etsy shop and increase sales.
Below are some tips and tricks for creating successful Pinterest pins for your shop. From using high-quality images and keywords to creating a consistent look and feel, these strategies will help you make the most of the platform and drive more traffic to your Etsy shop.
- Use high-quality images: Make sure the images you use for your pins are visually appealing and high-resolution. This will make your pins stand out on the platform and will entice users to click through to your Etsy shop.
- Use keywords in your pin titles and descriptions: Use keywords that describe your products and are relevant to your target audience. This will help your pins show up in search results and attract more users to your Etsy shop.
- Optimize your image size: Pinterest recommends using a 2:3 aspect ratio for pins (ex. 600×900 pixels). This will ensure that your pins look great on both desktop and mobile devices.
- Use text overlay: Use text overlay on your pins to provide additional information about your products. This can include things like prices, materials, or dimensions.
- Create a consistent look and feel: Make sure that your pins have a consistent look and feel to them. This can include using the same color scheme, font, or layout. This will help your brand stand out on Pinterest and make it easy for users to recognize your pins.
- Use call to action: Include a call to action on your pins to encourage users to visit your Etsy shop. This can be something as simple as “Shop now” or “Learn more.”
- Use Video Pins: Video Pins are a great way to showcase your products in motion and give customers a better sense of what they’re buying.
- Test different approaches and measure the performance: Keep track of your Pin’s performance, measure the engagement, and analyze the data to identify what works and what doesn’t. Use this information to adjust your strategy and improve your Pin’s performance.
Finally, be consistent and try different strategies to see what works best for your brand.
Promote Your Pins
There are multiple ways to promote your Pins, here are some ideas.
Use Promoted Pins: This is Pinterest’s advertising platform that allows you to pay to have your pins shown to a wider audience. You can target your ads based on keywords, interests, demographics, and more. This can help increase the visibility of your pins and drive more traffic to your website or Etsy shop.
Collaborate with other Pinterest users: Reach out to other users in your niche and collaborate on boards or group boards. This can help expose your pins to a new audience and increase engagement.
Participate in Pinterest challenges: Participating in Pinterest challenges can help you reach a new audience and gain more followers. You can find challenges related to your niche or industry on Pinterest or other social media platforms.
Share pins on other social media platforms: Share your pins on other social media platforms like Facebook, Instagram, or Twitter to reach a wider audience.
Use the power of Influencers: Reach out to influencers in your niche and offer them a free product in exchange for a post about it on Pinterest.
Additionally to all above tips, you have to create a Pinning schedule. Be consistent and stick to a pinning schedule to help increase engagement and attract new followers.
Remember, promoting your pins on Pinterest is a continuous effort, be consistent and try different strategies to see what works best for your brand.
Conclusion
So here are my final words for this guide. Pinterest is a fun and creative way to showcase your Etsy shop and attract new customers. By creating visually stunning pins that truly represent your brand and products, you can make a real impact on the platform. I hope you found these tips and tricks for creating successful Pinterest pins helpful, and that you’re excited to give them a try!
Promoting your pins on Pinterest can be a blast too, it’s like a treasure hunt, where you get to reach new audiences, increase brand awareness and drive more traffic and sales to your Etsy shop. It’s like a game, you can test different strategies and see which one works best for your business. Remember, consistency is key, so make sure to stick to a pinning schedule and keep experimenting with new ideas.
Pinterest is a powerful tool that can help your Etsy shop grow and thrive, so don’t be afraid to have fun with it and see where it takes you! Happy pinning!